LifeCell - Stem cell banking
Brand story
The circular motif is inspired from stem cell cluster while the concentric circles also symbolise protection, regeneration, and interconnectedness. The color palette is suggestive of health, well-being and innovation. The serif font although solid and efficient has an approachability and flow to it. The complete design composition aligns with the core image and nature of the business while retaining the core graphic design good practices to make this branding successful